Online Viagra Sales

Viagra had not only brought an increase in sale for its producer the Pfizer Company but also an incredible rises in its stock price from 76 dollars at the beginning of 1998 to 122 dollars three months after its approval by the FDA commission in March same year. Studies in US conducted by the National Institute of Health revealed that over thirty million men were having erectile dysfunction problems which for Pfizer represented a wide potential market.

In April 1998 Viagra was launched right after its approval by the Food and Drug Administration managing to hit the charts in terms of prescription filled and pills bought. Over 4 million prescriptions were written in the following three months after its release allowing Pfizer to grow its turnover with about 400 million dollars. An impressive figure but not a surprise as until Viagra erectile dysfunction problem was treated mostly by sex therapists. They would address the impotency issue as a self-esteem and relationship problem not as a physical condition and thus they often recommended men behavioral techniques to overpass it.

In 1998 sexual difficulties started to be primary attributed to a biochemical imbalance in ones body and men could be relieved as they no longer had to go trough long and results free therapy to treat a condition that was mainly physical. It is now well known that erection is reached when due to sexual stimulation the GMP chemical is released in ones body causing the penis’s erectile tissues muscles to relax and arteries to expand. Viagra acts as a barrier disabling the enzyme that breaks down the GMP and thus keeping the GMP level up long enough for a man taking the pill to have a normal intimate activity with satisfactory results on both parts. Because the “blue pill” is not responsible for the GMP chemical’s production as it only helps maintaining it longer, in order for the drug to work properly in all cases a sexual stimulation is required.

This medicine’s breakthrough was market all over mass media so much so that it came as no surprised that the Newsweek’s business section of the December 21, 1998 was entirely dedicated to presenting Viagra’s wonders and issues. This was something huge for Pfizer who tried to cover all the bases by hiring Arthur Caplan a well known bioethicist working at University of Pennsylvania who explained the benefits of drug and how it can turn impotent men lives around.

Pfizer struggled a lot in persuading HMOs to regard erectile dysfunction as a real medical condition that needed to be treated accordingly using pills like Viagra that had to be covered by health insurance. In doing so they presented the facts surrounding the medication’s effect as a drug conceived for treating a condition that compromises the quality of life without threatening it. Their debate was taken into consideration and led to the acceptance of assuring the coverage of the medicine for people with proven medical conditions by imposing in the same time certain limits as to the quantity allowed.